Portfolio index

Campaign thinking, visual systems, and strategic storytelling.

Large editorial project cards hold placeholders for final case studies, mockups, campaign assets, and strategic rationale.

Large editorial project cards hold placeholders for final case studies, mockups, campaign assets, and strategic rationale.

Brand strategy / Campaign concept

NKD Chips Project Template

A structured case study placeholder for a snack brand campaign, built to hold insight, strategy, art direction, executions, and impact.

Art direction / Visual system

Editorial Identity System

A monochrome identity study exploring publication rhythm, typographic hierarchy, and premium campaign language.

Creative strategy / Copy platform

Launch Language Study

A messaging framework built around cultural tension, audience motivation, and a concise campaign idea.

Brand strategy / Audience insight

Culture-Led Campaign

A campaign concept shaped from audience behavior, tension, and a simple creative organizing idea.

Research / Strategy writing

Brand Notes Archive

A compact archive of positioning thoughts, references, and strategic observations translated into creative opportunity.

Art direction / Campaign assets

Social Art Direction Set

A set of social-first layouts using sharp cropping, confident negative space, and campaign-ready typography.

Available for creative strategy, brand strategy, and art direction roles

Let’s build work with a point of view.

Let’s build work with a point of view.

Let’s build work with a point of view.

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© 2026 Tara Bent

Strategic Communication · Creative Strategy