simply nkd
nothing matters
nothing matters
nothing matters
Everywhere you look, there’s an overwhelming influx of choice. Where to go, what to eat, how to dress, and who to be.
We live in a culture obsessed with adding more, showing off, performing, and proving. As everything around us gets louder, nothingness has become a newfound luxury.
We built Simply NKD Chips around that tension. A new kind of Doritos and Cheetos, NKD offers the same great taste without additional dyes or artificial flavors — and a campaign built around one simple idea: nothing matters.
Everywhere you look, there’s an overwhelming influx of choice. Where to go, what to eat, how to dress, and who to be.
We live in a culture obsessed with adding more, showing off, performing, and proving. As everything around us gets louder, nothingness has become a newfound luxury.
We built Simply NKD Chips around that tension. A new kind of Doritos and Cheetos, NKD offers the same great taste without additional dyes or artificial flavors — and a campaign built around one simple idea: nothing matters.
In the middle of Times Square, our billboards offered a rare moment of visual silence.
In the middle of Times Square, our billboards offered a rare moment of visual silence.
We then brought the idea to life with a space that had nothing to prove. The Nothing Nook invited people to stop, be still, and enjoy a simple snack.
We then brought the idea to life with a space that had nothing to prove. The Nothing Nook invited people to stop, be still, and enjoy a simple snack.
Even social media needed a little more of nothing.
We took over Doritos’ Instagram and turned the feed into a quieter corner of the internet, giving Nothing Matters a life beyond the physical campaign.
Even social media needed a little more of nothing.
We took over Doritos’ Instagram and turned the feed into a quieter corner of the internet, giving Nothing Matters a life beyond the physical campaign.
nothing news
In a world of 24-hour news, sometimes no news really is good news.
In a world of 24-hour news, sometimes no news really is good news.
in a world where we’re bombarded by everything, nothing matters.
in a world where we’re bombarded by everything, nothing matters.
in a world where we’re bombarded by everything, nothing matters.
Tara Bent
Art Direction · Creative Strategy · Copywriting